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Business
Referrals Business referrals
are an extremely important component in any organizations success.
They award a stamp of approval to the recipient, an indication of a
satisfied customer. Business Referrals a Loan of
Goodwill
It is understood that
a business referral is generally earned by outstanding performance. Sometimes a business referral
results from a networking group and is given in good faith. That type of business referral is
a "loan" of goodwill that will have to be repaid by providing the referred
customer with the caliber service that you boast about at networking
events. Word of mouth can be
as destructive as it is beneficial.
Dropping the ball on a business referral from within your network
can ruin your individual standing and credibility. The entrepreneur who
hasn't the time to cultivate his networking group can turn to the internet
to garner business referrals.
If your brand of expertise or product can be written about, a blog
can become an excellent source of business referrals. There are online
communities of "experts" that will host articles and essays of their
members, thus offering more visibility than a single blog can
provide. Continuously writing
in these mediums can potentially lead to business referrals. If you are one of
those gifted individuals who enjoy public speaking, you can garner
business referrals by offering to speak at various groups. An accountant can discuss finance;
a Realtor can provide housing advice. Another method of
gaining business referrals is to create Pod casts and videos and circulate
those online, either to your networking community or utilizing such cyber
spaces as MySpace. A properly
designed website and blogging platform will allow you to bundle your
written material with your Pod casts and videos. Volunteering in your
community can eventually result in business referrals. Coaching your kids little league
or football league can lead to business referrals as well as volunteering
your expertise to speak to various groups for free. A Happy Customer is the Best
Business Referral of All
Business referrals can come through various means. Business referrals may come as a result of your efforts in your networking groups, as well as a result of your volunteer activities. Business referrals can come through word of mouth amongst your customers and that perhaps is the best business referral there is. Doing business in such a way that your customer becomes an evangelist for your business is as good as money in the bank. |
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